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Hooking Users In 3 Steps

April 9, 2012

The truly great consumer technology companies of the past 25 years have all had one thing in common: They created habits. This is what separates world-changing businesses from the rest. Apple, Facebook, Amazon, Google, Microsoft, and Twitter are used daily by a high proportion of their users and their products are so compelling that many of us struggle to imagine life before they existed.  Read More

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