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Kraft To Use Facial Recognition Technology To Give You Macaroni Recipes

September 1, 2011

Facial recognition technology seems to be experiencing its boom time; a team of CMU researchers led by Alessandro Acquisti found that basic off-the-shelf technology can   determine the identities of strangers a third of the time. When we talk about facial recognition, there are two different kinds on the table. There’s the type, used by law enforcement, Facebook, and DMVs, that seeks to match your face to your identity, and there’s the other that just wants to look your face up and down to ascertain its gender and age. The second type is the kind that most marketers are interested in, as
it raises far fewer privacy flags.

Source Kraft To Use Facial Recognition Technology To Give You Macaroni Recipes

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