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Google on privacy: change your name

August 18, 2010

Google’s chief has put forth a novel solution for today’s teenagers whose wild online antics threaten to follow them into their adult life: change your name.

His comments come as the search giant attempts to allay public concern about plans to commercialise its ever-increasing pile of data. Schmidt’s prediction for those wanting to distance themselves from their past came as part of a broad-based internet discussion with the Wall Street Journal.

“I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” he said, as he predicted that all young people might one day be entitled to change their names in order to disown compromising activities captured on friends’ social media sites.

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